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Partnerships vs. Purchases

Partnerships vs. Purchases

Our customers are important to us!

When you purchase manufacturing software and services from Synergy, you’re partnering with an organization that strives to help our customers achieve their business goals and is a long-term strategic partner.

We’re proud to share the following testimonial from one of our long-time customers, E.A. Dion, Inc.

Download our “12 Questions to Ask When Selecting an Implementation Partner” whitepaper.


By the time most of us have reached adulthood, we have made thousands of purchases.  For the most part, these are quick uneventful transactions that require minimal thought.  We need something finite, we go out and find it, pay for it, and bring it home.  However, there are some purchases that go beyond a simple trading of goods for money.  For these transactions to go smoothly, they require something more – partnership.

Successful “partnership transactions” require both parties to work together to make the transaction work.  They are often more detective missions than actual transactions.  These purchases are generally for items that are unique – often with the ultimate product outcome unknown to both parties at the beginning.

An example of one such “partnership transaction” that Dion has successfully engaged in for many years is with our VISUAL Manufacturing System software firm Synergy Resources LLC.  A number of years ago we purchased the VISUAL Manufacturing ERP system to better handle everything from entering orders, engineering new custom products, to handling accounting and bill processing.  However, from the start we knew that we could not just buy a system off the shelf and have it work flawlessly.  We are a company with no product line (all products are custom made), multiple customers requiring unique order and billing reports, with new engineering processes being developed all the time, etc.  We needed someone to personalize the system to meet our unique needs.

Creating a system to work at Dion required Synergy to truly understand our business.  Synergy asked questions, talked with employees from all parts of the company, watched manufacturing processes in action and personalized our ERP program to not only handle our unique product but added functionalities that we had not even imagined at the start of the process.  As business processes evolved and software upgrades became available, they have continued to provide both technical support and consultative ideas.

As a business owner, you are much more valuable as a partner than you would ever be as a purchase.  Purchases require no value-added, and thus create no loyalty.  You are simply the cheapest or easiest route to someone getting what they need at the moment.  However, if you offer true partnership, you develop a relationship for years to come.

Being a partner certainly requires much more work – but the benefits are well worth it.  By taking the time to truly understand the customer and their needs, you can offer solutions that the customer didn’t even think to ask for.  You develop a relationship that stands the test of time, not just until the next cheapest product is available.

Contact us today and see how our team can “Synergize” your business for a brighter future!

About E.A. Dion, Inc.

For 50 years, E.A. Dion, Inc. has provided creative custom jewelry solutions for recognition, promotion and motivation.  Our products include precious metal rings, precious and non-precious lapel pins, cuff links, badge holders, money clips, key tags, bag tags, bracelets, necklaces, earrings and more.  With industry leading design capabilities and fully vertical manufacturing processes, we can produce custom recognition awards that are truly unique and timeless.

Authored by:
Ann Condon, Communications Manager
E.A. Dion, Inc.

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